Confederation of West African Beauticians set to standardise beauty industry

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Temitope Mayegun, CEO of Avila Natural products, has decried influx of fake skin care products in the market and makers hiding under the umbrella of organic and natural skincare to produce harmful products.

Mayegun noted that the influx of fake products threatens the seamless thriving of the industry in Nigeria, adding that it is not peculiar to Nigeria, as it cuts across other countries, especially West African States.

Against this backdrop, she said that the Confederation of West African Beauticians (COWAB), a group of beauticians consisting of over seven member countries, including Nigeria, would soon embark on standardisation processes to ensure quality products in the industry for all its members.

COWAB revealed its intentions to better the lots of the industry, at a conference held recently in Lagos. The conference was held in Nigeria to enable the organisation have a succinct and copious assessment of its members in Nigeria.

The group noted that it has become imperative to standardise the beauty industry, since it contributes hugely to the gross domestic product (GDP) of member states of COWAB.

According to reports, the global cosmetic products market was around $532billion in 2017 and is expected to reach approximately $863 billion in 2024. Nigeria’s beauty market was estimated at N500 billion annually in 2018, showing significant potential for boom in the industry if proper regulations were in place.

Mayegun, who also is a member of COWAB, said that the association’s move was a means to ascertain the challenges, aspirations, strengths and achievements of its members, and evaluating their level of standard practices. But chief among the reasons for the assembly was to further discussions on regulating the industry in order to eradicate manufacturing, and importation of fake products.

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