7 total views, no views today
She scampered into the empty hall with a scowl on her face. Madam Elizabeth Johnson has every reason to be unhappy as her beer parlor has been as calm as a grave yard since last year.
The 51 year old seller said she struggles to sell a cartoon a day and she has asked her staff to leave since their wage bills was becoming an unbearable liability.
Six years ago, her joint was so busy that one would have to squeeze himself to pass through and the spacious bar was so full that white plastic chairs had to be arranged outside for thirsty customers to sit and drink.
“ l feel sad watching my business crumble before me. Times are hard and a lot my customers have lost their jobs while the traders are complaining of slow business activities,” said Johnson.
It is not surprising that Madam Elizabeth knows when workers salaries are paid. This is because the Maya man (a popular name for lovers of alcohol) can be chatty under the intoxication of liquor, and where more than two, three, and four meet every day, there exist a fellowship.
One beer to rule them all, one beer to find them, one beer to bring them all and in the darkness they shall find themselves.
Madam Johnson is one out of thousands of beer parlous operators hit by low patronage as consumer spending continues to dwindle, forcing many Nigerians to switch to affordable alternatives like local sachet alcoholic drinks.
The local alcoholic producers are Intercontinental Distillers Limited, IDL, makers of Eagle Schnapps, Chelsea Dry Gin, Action Bitters, and Bull London Dry Gin, Grand Oak Limited, marketers of the Lord’s Dry Gin and Regal Dry Gin, Euro Foods and Distillers Limited, producers of Sabrina.
The economy … Read More...