Flour Mills strengthens cassava processing segment

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Flour Mills of Nigeria is strengthening its cassava processing business to improve efficiency and serve the consumers better.

Part of the arrangement is that its subsidiary Thai Farm International Limited, a leading producer of High-Quality Cassava Flour (HQCF) and major stakeholder in the industrial production of garri – Golden Penny Garri, is changing its corporate name to Premium Cassava Products Limited (PCPL), effective April 1, 2019.

The change, which is part of a larger group-wide restructuring programme by the management of FMN for its businesses in agriculture sector, is intended to improve not just the efficiency of its various businesses in that sector but greatly increases the synergy within the group while creating more value accretion opportunities.

Speaking on the change of identity, Nassib Raffoul, chief operating officer of the agro-allied division, said the change was borne from the overall mandate to adopt a common identity across the agro-allied businesses under the division.

“Other than the change of identity, our existing policies on products, customer relations, quality commitment, management and directions shall remain as it is. Our customers, consumers and other stakeholders will continue to get the best of services that they have become accustomed to while partnering Thai Farm,” Raffoul said.

“With the new brand identity, Premium Cassava Products Limited is now truly revitalised to deliver on its core focus of producing quality products to its customers. Admittedly, the ‘Farm’ in the old name was a little confusing to some of our first-time customers. However, it is important to now clarify that the company is primarily a processor and famed producers of High-Quality Cassava Flour and the popular Golden Penny Garri,” he explained.

The new brand identity includes a top-to-bottom redesign of the company’s logo, graphics, communications and correspondence. PCPL’s new brand assets include … Read More...