Experts explain what brands; agencies should do in age of digital disruption

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Over 40 seasoned experts and professionals from both divides of the brands and marketing communications industry in Nigeria gathered recently at the BRANDCOMFEST in Lagos to chart the way for the industry as digital disruption is increasingly shaping the future of the IMC industry.

BRANDCOMFEST is designed to be the foremost thought-leadership platform for all stakeholders within the brands and marketing communications value chain. A convergence point for town and gown, the conference had in attendance, students of marketing and communications from various higher institutions of learning.

Made up of eight sessions that ran for two days before climaxing in an award ceremony that recognised and rewarded brands, agencies and individuals that have contributed to the growth of the industry as well as project excellence over the course of the years, the conference witnessed the gathering of the best of the bests in different subsectors of the IMC industry in West Africa.

According to Joshua Ajayi, Convener of the event and publisher of Brand Communicator Magazine, digital disruption is changing the face of brand and marketing communications across the world. “The brands and marketing communications industry in Nigeria is not left out as it is also witnessing fast-paced evolution stimulated by digital disruption-one of the major factors that led to the emergence of more areas of specialisation within its value chains and offerings. New trends, technologies and concepts like AI,  Machine Learning, etc are increasingly shaping the future of this industry though Nigerian brands and agencies have yet to fully appreciate the importance of these.”

Digital Disruption

Speaking on the theme, Lampe Omoyele, Managing Director, Nitro 121 and Keynote speaker said beyond technology what people want is content and that is a challenge for marketers. He therefore urged marketers to understand what customers want, adding Read More...