8 total views, no views today
When was the last time you dumped your car tyres into drainages? If you did that in the past, think twice now. Apart from its negative environmental impact, you can keep the tyres at home and make money from them, thanks to Olamide Ayeni-Babajide, chief executive officer of Pearl Recycling, a sustainable social enterprise that transforms solid wastes, especially tyres, into sustainable, eco-friendly products for everyday use. Pearl Recycling started in 2012, though it took off fully in 2016. Olamide caught the vision while on a trip to the United Arab Emirates (UAE).
She walked into a decor store and bought some products, only to realise later that they were made from wastes.
“I was really sad when I discovered that the decor products were made from wastes,” she tells Start-Up Digest.
“I was still doing my 8 to 5 job, but trying my hands on some many creative things on weekends. But that realisation prompted me to start,” she says.
“You can imagine the amount of money I spent to bring them in. But I saw the opportunity and the numbers. We are almost 200 million people. I saw these raw materials every day and it was more like a motivation. But what validated the motivation was that when we started, we had a few people that patronised, but immediately we introduced the furniture, it was just like everyone was waiting to buy some cheaper furniture,” she says.
She explains that it was the patronage that confirmed her vision.
“The market moved us so fast and the support we got from international organisations actually moved us to believe that people see our vision,” she explains.
Olamide has a background in Computer Engineering. Before she started Pearl Recycling, she had worked for more than 10 … Read More...