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Nestlé Nigeria and the Lagos Business School Sustainability Centre collaborated to host a four-day workshop to advance understanding and inclusion of sustainable development concerns in media coverage for journalists in Nigeria.
Facilitated by LBS faculty, Nestlé Nigeria resource persons and health and nutrition experts, the workshop engaged and empowered media personnel with the knowledge of Creating Shared Value (CSV), Nutrition Health and Wellness (NHW), the Sustainable Development Goals (SDGs), sustainability, climate change, and food sufficiency, particularly in the Nigerian and African context.
The sessions,which took place from April 9 – 12, 2019, highlighted Creating Shared Value (CSV) as a sustainability advancement approach. It also focused on Nutrition, Health and Wellness (NHW) and their importance to the Nigerian media.
Sustainable development issues such as nutrition, food security, health, and wellness affect everyone in society. Since the media has the responsibility of educating the public, it is important that they understand these issues and are equipped to communicate the same to various stakeholders and demographic groups.
Participants gained an understanding of how to integrate Nutrition, Health and Wellness (NHW) in media narratives and national discourse. The expected outcome is to enhance their ability to interpret and report stories with proper priority for Nutrition, Health, and Wellness (NHW). This in turn will provide individuals and families with the information needed to make the best nutritional choices for their needs.
LBS alumnus and pioneer Professor of Food Science and Technology, Bells University of Technology, Olugbenga Ogunmoyela, used several case studies to explain journalism and the health of a nation. Explaining the concept of context in NHW reportage, Ogunmoyela listed some examples of contextual controversies that are often perpetuated by the media.
They include but are not limited to ‘Obesity, hypertension and diabetes are diseases of affluence’, ‘Eggs and meat … Read More...