Analysing Europe’s most valuable football clubs

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Real Madrid have taken the crown as the world’s most valuable football brand, according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy.


With a brand value of €1.646 billion, the club is ahead of a peer group of €1 billion-plus brands that includes Manchester United (€1.472bn), Barcelona (€1.393bn), Bayern Munich (€1.314bn), Manchester City (€1.255bn), and Liverpool (€1.191bn). The six clubs account for over 40% of the overall brand value in the Brand Finance Football 50 ranking of the sport’s most valuable brands, underlining the concentration of wealth and the creation of a set of “super clubs”.

Real Madrid returned to the top of ranking after almost a decade since it last held the title in 2010. The club’s brand value has grown 27% since last year, an increase partly attributable to the club winning a fourth UEFA Champions League in five years in 2018. The club became the first in the world to break the €750 million barrier in revenues in 2017-18. Their commercial monies totalled €356 million, close to 50% of overall revenues, making them the highest generator of cash from this income stream. Real Madrid also possesses the strongest football club brand, with a Brand Strength Index (BSI) score of 95.5 out of 100, marginally ahead of their fierce rivals Barcelona (BSI 95.4).

By recent standards, the club did not have a successful season in 2018-19, losing the UEFA Champions League title and failing to replace their talismanic forward, Cristiano Ronaldo, who moved to Italy’s Juventus. On a positive note, they announced an ambitious redevelopment programme for their stadium. In addition, Santiago Bernabéu is already ranked number #1 among the stadia of the world’s top 50 football club brands as per BuroHappold’s Venue Performance Rating which forms … Read More...