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Despite the fast spreading impact of technology across various sectors, Temi Ophylia Ibekwe, founder and lead strategist, Phyllion & Partners Limited, a public relations and marketing agency, says little is being told about the story of the impact of technology in Nigeria among start-ups and established firms. In this interview with Obinna Emelike, she unveils what her female-led communication agency is doing to address the issue, need for tech PR, testimonials, challenges, among other industry issues.
Could you give a background to the Phyllion story and the latest innovations you are bringing on board?
Phyllion & Partners Limited started in May 2017 to provide public relations services and marketing solutions to businesses. We started off consulting for technology companies and SMEs as this was an area, we had accrued capacity in.
Also, knowing that a lot is happening in this sector without adequate coverage and exposure this formed our niche in the PR sector which is Technology Public Relations. However, we do have extensive capacity in other sectors, working with other brands in the agricultural, FMCG, and Fintech space. Phyllion as we preferred to be called was borne out of a passion to see businesses in Nigeria succeed through effective communication strategies that endear them to their target market and improve bottom line. We wanted more businesses that have not seen the need for effective communications and marketing to embrace it, see the benefit and results, which are measurable after some time. Since we started, we have worked with various organisations small, medium and large some of which include Hewlett Packard Enterprise Nigeria, Edgebase Technologies, Connect Nigeria, Amo Farm Sieberer Hatchery Ltd, The Nest Innovation Park (a Technology Hub) Kaptain Foods Ltd. among others.
In Nigeria, there are still very few female-led communication agencies and the … Read More...