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The radio reigns supreme in Nigeria. For more than 7 in 10 Nigerians it is the major source of news. Several times a week we tune in to listen.
It’s everywhere – by your bed or in your living room, on our phones and in our cars. We can stream it on the internet. Today, it remains the fastest, most accessible platform for passing a message.
Yet we hear different messages despite a common medium. Nigeria is a complex country (multi-ethnic and multi-lingual). Nigerians are faced with common complex challenges. Radios, and to some extent mobile phones, remain the dominant source for keeping abreast of these challenges or getting access to information on the causes and solutions of these problems. It seems, however, we’re tuned, to different wavebands such as our political choices.
A yearly Gallup survey that has been conducted on behalf of the Board of Broadcasting Governors reckons the problem lies with the difficulty of even traditional media like the radio to reach the media poor (typically a female, 35 years or older, rural dweller with either only primary education or none at all).
Conducted over five years (2009-2013), the survey tracks contemporary media use in Nigeria. It also fields question about current socio-political conditions.
Its 2014 report notes that economic hardship was most acute in the northern Nigeria – Nigerians there were less likely to say the economy and their standard of living was getting better.
They also felt unsafe. Their perception of safety declined the most over a 5-year period in 2011. What’s more, the perception of safety in the north had an inverse relationship to those living in the south. Hence displacements were highest in the north – between March 2012 and July 2013, the number respondents in the north … Read More...