Radisson Blu remains Africa’s fastest growing hotel brand

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Radisson Blu has for a second year in a row, secured the leading position as the hotel brand with the most hotels under development and the most hotel deals in its pipeline in Africa, according to the recently published 2019 W Hospitality Pipeline Report.

Radisson Blu, part of the Radisson Hotel Group™, took over as the fastest growing hotel brand in Africa last year and has for a second year claimed the title with the recent release of W Hospitality Pipeline Report 2019, the most authoritative source on the growth of the hotel industry in Africa. The report has ranked Radisson Blu as the leading individual hotel brand with the highest number of hotel deals and within this pipeline, the largest number of rooms and proportion of its pipeline actually under construction, in Africa. The Group’s upper midscale brand, Park Inn by Radisson, has also entered the same top 10 brand list, securing the fifth position.

“We are thrilled to see our flagship brand, Radisson Blu, continuing to lead the way in Africa with the most hotel deals signed and the most hotel rooms under construction, than any of the other 120 hotel brands it was ranked against. This is a true testament of our agility as a hotel group, as we can move quickly from deal signing to hotel opening. As referenced in the report, we had several hotels which were signed and opened within the same year.  This is aligned with our development strategy, as we expect our future growth to arise from existing hotel take-overs and new build hotels. With economic headwinds in some African markets, we have identified further opportunities to exploit our vast knowledge and experience in converting unbranded, underperforming hotels, offices or apartment buildings and reposition them to … Read More...