SuperSport’s ‘We are Sport’ campaign takes off on DStv

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As excitement reaches fever pitch ahead of the Champions League final, this weekend SuperSport unveils its “We are Sport” campaign, a sweeping series of tributes and tales around events and moments that SuperSport and DStv have broadcast throughout SuperSport’s 30-year history.

The first, to be broadcast on Sunday, fittingly features Dwight Yorke, who was part of the Manchester United team that won the treble of the Champions League, Premier League and FA Cup 20 years ago.

He talks movingly of one of the most dramatic finales in Champions League history as  Ole Gunnar Solskjaer famously came off the bench to score a 93rd-minute winning goal in the 1999 decider.

Such stories aim to remind viewers about the feeling and emotion that only sport invokes. Indeed, SuperSport has trawled the globe to secure interviews with superstars like Eliud Kipchoge, the marathon world record holder, 800m king David Rudisha, Graeme Smith and a host of others who talk movingly of some of their greatest moments.

There are, of course, darker moments to reflect on, too, as Allan Donald does with searing honesty when talking about the disaster of Edgbaston exactly 20 years ago. Even now, the visuals of the dramatic run-out against Australia give rise to angst and disappointment.

The series swings from the sublime to the ridiculous, the heart-breaking to the impossible, the outrageous to the breath-taking, all incredible moments impossible to forget.

The campaign takes ownership of sport in Africa and places DStv at the forefront of its thinking.

The payoff line “We Are Sport – We are DStv” is a positioning no other brand on the continent can match. SuperSport is arguably the best sport broadcaster in the world and its live sport offering is unrivalled internationally.

The stories, both international and African, have been … Read More...