Western Digital identifies Nigeria as key market for its data storage devices

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Ghassan Azzi is the senior sales manager, Africa for Western Digital Corporation, a global data infrastructure company. In this interview with Jumoke Akiyode-Lawanson, he talks about the company’s plans to establish and grow business across key markets in Africa. Excerpts.

Why is it important for Western Digital to be in the Nigerian market at this time?

The Western Digital Corporation has seen a lot of potential coming from not only Africa but Nigeria as well. Nigeria has a very dynamic young generation, were looking at about between 0 and 25 represent 65 percent of the population. This set of individuals are all connected, through either mobile phones or other devices. Asides this young generation, now if you would look at the educated people that have graduated, there are a lot of entrepreneurs coming up unlike before. This is something we think that is actually going to grow and support our product, we want to use our technology to enable them to help them grow their business.

What does Western Digital do to ensure data is secure?

Well, with the high technology that we use in our products, it depends on what the customer requires from our product. Most of our products have security you can encrypt. So whether it is a small device or a big device, a flash or a hard drive, it depends on the consumer to enable and encrypt a password to protect the data that is in the device. But our hard drives and external drives all have some form of security you can password and even some of our flash drives as well have that option. At the end of the day it is up to the customer to decide. We offer that and the customer has to approve.… Read More...