Digify Africa begins 3rd training on digital skills for unemployed graduates

Digify Africa begins 3rd training on digital skills for unemployed graduates

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To continue in its endeavour to prepare unemployed graduates between the ages of 20-30 in Nigeria, on key skills to enter the digital workplace, DigifyPRO Nigeria, a not-for-profit initiative facilitated by Digify Africa (a digital skills academy based in South Africa) and supported by Facebook, has welcomed its third set of 20 trainees to its eight-week intensive digital skills training bootcamp.

DigifyPro Nigeria Cohort 3.0 which was launched last week at the Facebook NG_Hub, Yaba, Lagos, according to Florence Olumodimu, the programme director will again expose participants to job readiness skills, to ensure that the participants will thrive in workplace and offer value to their potential employers.

“The programme is very intense, comprehensive and hands-on in response to skills gap in the industry, and the trainees will be immersed in the key pillars of the DigifyPro Initiative which are Live briefs /Workshops/Presentations, and finally placement at an agency/organisation on a paid work placement for 3 – 6 months or in a junior position,” Olumodimu said.

She added that feedback from the previous graduates have been amazing stories of transformation and personal growth.

“Out of the 40 people who have passed through our 2 Cohorts over 80percent are in full time employment now as a result of DigifyPro initiative and the skills they acquired on the programme and four of our graduates from DigifyPro Cohort 2.0 won the AAAN YoungLAIFers Award in December, coming first and second place,” Olumodimu further said.

Some of the success stories from the previous trainings she revealed include, Aadam Bodurin, Marvis Ezukula, Joshua Friday, Bukola Ayeni, Omoyeme Anofojie, Adeola Adenipetun, Adeyinka Adeniyi, Obiora Obuagbaka, Vickie Onouha, Chukwuma Amobi, Olufemi Obafunmiso, Israel Oriaku, Ngozi Chidiaka and Kingsley Okoh all now in full employment with various media agencies and organisations.

The training covers soft-skills, vocational, digital, workplace experience, agency processes, customer care, client services and traditional Marketing to mention a few.

Others include analytics and measurement; Social Media Management, Brand Reputation Management; Content and Email marketing; User Experience; Paid advertising; Search Engine Optimisation, among others.

Speaking on her expectations from the programme Mabodu Adenike, a graduate from University of Ilorin, said: “I have never been this excited towards learning a skill like this; I intend to understand better google analytics, and how to help sell my written content better and influence people with my works.”

Augustine Olaniyi, a physics graduate, hopes to leave the programme with skills that will help him fulfil his desire of becoming a business analyst.

“My major target is to understand Google analytics and how to analyse audience behaviour using data.”

For Falade Kehinde and Onisofe Francis, graduates from Babcock University and Bayero University, respectively, the excitement about the programme is driven by passion for advertising and social media and how to influence users positively.


David Ibemere and Jonathan Aderoju

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